According to latest research, more and more millennials are making the decision to get cosmetic surgery.

A report released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that the number of people committing to cosmetic procedures has increased by a staggering 47% since 2013. 

And, of all the facial plastic surgeons whose anecdotal information was utilised within the survey, almost three in four (72%) stated that they have seen a ‘definitive increase’ in the number of patients under the age of 30 having surgery.

The social media generation

Much of this rise is being attributed to the number of people using social media. A comprehensive study recently carried out by Nuffield Council on Bioethics concluded that ‘growing pressure’ from social media sites is encouraging growing numbers of young adults to have cosmetic surgeries like a facelift or a necklift to look like their idols. 

Similarly, a study released by Springer has found evidence that social media is particularly effective at convincing young women to undergo surgery. The study found that if young women have numerous social media accounts, follow an array of ‘influencers’, and spend a lot of time on their various social channels each day, they are even more likely to convince themselves that surgery is something they should consider.

No longer a celebrity craze

In the ’80s and ’90s, cosmetic surgery tended to be the preserve of the rich and famous. Celebrities, specifically movie stars and pop idols, underwent a range of treatments to keep them looking younger and more photogenic. However, nowadays, nobody is excluded. This is not only because costs are no longer as excessive as they once were, but because people are far more willing to commit money to surgery.

According to the latest figures released in 2018 (but referencing statistics from 2016), around $16 billion was spent on plastic surgery in America alone. And, apparently, spend and the number of surgeries undertaken are still on the rise. 

The American Society of Plastic Surgeons (ASPS) has stated that in 2018, around 18 million people underwent cosmetic surgery in the United States, which continued a five-year trend of increasing numbers of surgeries. 

It would seem that surgeries are set to increase further in years to come, but time will tell. And, if social media use continues to increase, the rise in surgeries could be even more dramatic than anticipated.